New Business Development Support
With our new business development service, we provide end-to-end support—from a rapid pre-validation phase that quickly tests market needs and feasibility before you fully launch the project, to hands-on execution support. Our services can be tailored to your needs, so please feel free to contact us.
Accelerate business development by combining global best practices with your company’s will.
As highly innovative technologies and business models continue to emerge around the world, it is becoming increasingly essential for companies to reference these developments—and leverage external resources where appropriate—to create new businesses.
At the same time, the typical business development process (proposal drafting → validation → development) often fails to deliver the desired results due to delays at the proposal stage. RouteX accelerates proposal development through research and analysis of overseas startups, enabling efficient new business creation.
Common Pitfalls in New Business Planning
01.
Frameworks and methodologies becoming formalities
In addition to having both strengths and limitations, frameworks used for external market analysis and ideation can easily make creating charts and templates the goal itself—often failing to translate into the next steps.
02.
Balancing your company’s strengths and novelty
While new business development should build on your company’s strengths and vision, it can be difficult to reconcile this with achieving a clear competitive advantage in the market. If the idea is too novel, it may also be hard to explain internally and gain alignment.
03.
Unable to assess potential business value
For highly novel initiatives, companies want to ensure future business viability even at the proposal stage, but often cannot find relevant reference cases and are unable to identify a clear “path to win.”
04.
Unable to design a path to execution
Even when a proposal aligns a clear problem with a strong solution, it often lacks a practical way to execute—highlighting the limits of closed innovation.
RouteX’s Proposal Development Process
Preliminary Market Research and Hypothesis Development
Investigate trends in the target market and formulate initial collaboration hypotheses aimed at creating business synergies with the company, including identifying missing pieces such as digital capabilities and technologies that the company currently lacks.
Target Screening (Sourcing) Support
Create a long list of players in areas where synergies with the company are expected, define evaluation criteria, and narrow them down to a short list.
Ideation (Development of a Long List of Business Ideas)
Using methods such as design thinking, generate a long list of new business ideas for collaboration. Then define multiple evaluation criteria, such as feasibility and alignment with the company’s vision, and narrow them down to a short list.
Access to Local Experts
Work with local business partners and experts to refine initial hypotheses for business development and sharpen the level of detail needed to bring the business plan closer to execution.
Market Research and Hypothesis Development
Refine the collaboration hypotheses developed in the preliminary validation phase for realizing business synergies through market research, including frameworks such as 3C analysis.
Development of a Collaboration Plan Based on the Hypotheses
Prepare an initial draft of a collaboration plan for the shortlisted companies, including details such as the launch process, division of roles, allocation of resources, cost sharing, and a clear list of items to be confirmed with the potential partner.
Initial Outreach to Potential Partners and Collaboration Negotiation
Approach prospective partner companies with the initial collaboration plan to gauge their level of interest. Then discuss and agree on key elements for realizing the collaboration, such as contract terms, the collaboration framework, and the allocation of resources, while ensuring that the essential points of collaboration agreements with overseas partners are properly addressed.
Implementation Support
Provide project management support in accordance with the collaboration plan agreed upon by the two parties.
Service Package
01.
Open Innovation Support
Regardless of whether open innovation initiatives already exist or what stage they are in, we support the planning and execution of strategies designed to make open innovation efforts run more smoothly and deliver visible results. Specifically, our support covers a wide range of areas, including program planning, startup selection, PoC execution, and collaboration support.
02.
Program Design
We design programs aimed at discovering business opportunities and identifying potential collaboration partners. From one-off programs such as webinars, conferences, and hackathons to long-term accelerators, we do not rely on fixed packages. Instead, we plan and execute programs tailored to your needs in order to maximize impact.
03.
Research and Reporting
At the stage of exploring collaboration with startups and formulating strategy, we conduct research to clarify the compatibility and potential of such collaboration with your existing assets. In addition to participating as an advisor, we can also compile the findings into a report as a deliverable.
04.
Community Building
A community is essential for ensuring continuity in open innovation initiatives. We support the building of communities that prevent programs from ending as one-off efforts, from launch through ongoing operation.
Future Vision with VR
Drawing on overseas success stories and our unique network, we support the creation of new businesses using VR and the implementation of VR in business operations.
Epson Hack Trek
A hackathon designed to create new printer-based solutions through open innovation using Epson’s proprietary API, “Epson Connect.”
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Please feel free to contact us first to discuss what you are considering. Use the form below to send us your inquiry and the details of your consideration.