{"id":14399,"date":"2026-11-02T17:16:39","date_gmt":"2026-11-02T08:16:39","guid":{"rendered":"https:\/\/routexstartups.com\/?page_id=14399"},"modified":"2026-11-02T17:16:39","modified_gmt":"2026-11-02T08:16:39","slug":"japan-market-entry","status":"publish","type":"page","link":"https:\/\/routexstartups.com\/en\/japan-market-entry\/","title":{"rendered":"Japan Market Entry"},"content":{"rendered":"<style>#bogo-sp-switcher,#site-header,#site-header-sticky-wrapper,#top-bar-wrap,.page-header,#footer,#footer-callout-wrap,#footer-bottom,#mobile-menu,.wpex-mobile-menu-toggle,#site-scroll-top,.wpex-sticky-header-holder{display:none!important}html,body,#outer-wrap,#wrap,#main,#content-wrap,#primary,#content,.single-page-article,.single-content,.entry,.container,.content-area{max-width:none!important;width:100%!important;padding:0!important;margin:0!important;background:#1F2023!important;float:none!important;box-sizing:border-box}#wrap,#outer-wrap{overflow:visible!important}.rxp h1,.rxp h2,.rxp 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.tbl{overflow-x:auto}.rxp details{border:1px solid rgba(201,204,209,.2);border-radius:14px;padding:16px 20px;margin-top:10px;background:rgba(59,60,62,.2)}.rxp summary{cursor:pointer;font-weight:700;color:#FFFFFF}.rxp details p{font-size:15px}.rxp .ctab{margin:8px 0 0;border:1px solid rgba(235,51,73,.5);border-radius:20px;padding:34px;background:rgba(59,60,62,.3);display:flex;flex-wrap:wrap;gap:20px;align-items:center;justify-content:space-between}.rxp .ctab p{margin:6px 0 0;max-width:40em}.rxp .btn{display:inline-flex;align-items:center;gap:12px;background:var(--red);color:#FFFFFF!important;text-decoration:none;font-weight:700;font-size:17px;padding:15px 28px;border-radius:999px}.rxp .btn:focus-visible,.rxp a:focus-visible{outline:2px solid var(--pale);outline-offset:3px}.rxp .rel{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-top:16px}.rxp .rel a{display:block;border:1px solid rgba(201,204,209,.2);border-radius:14px;padding:16px 18px;text-decoration:none;color:#FFFFFF;background:rgba(59,60,62,.2)}.rxp .rel a span{display:block;font-size:12px;color:var(--sub);margin-top:4px}.rxp footer{padding:40px 0 60px;border-top:1px solid rgba(201,204,209,.12);font-size:13px;color:var(--sub)}.rxp footer a{color:var(--sub)}.rxp footer .fl{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:10px}@media (max-width:860px){.rxp nav.g a:not(.cta){display:none}.rxp .grid,.rxp .grid.g3,.rxp .rel{grid-template-columns:1fr}.rxp .ctab{padding:24px}}<\/style>\n<div class=\"rxp\" lang=\"en\">\n<header>\n<div class=\"w\"><a class=\"logo\" href=\"\/en\/\" aria-label=\"RouteX home\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/routexstartups.com\/wp-content\/uploads\/2026\/11\/routex-favicon-2026b-300x300.png\" alt=\"\" width=\"34\" height=\"34\">ROUTEX<\/a><\/p>\n<nav class=\"g\" aria-label=\"Menu\"><a href=\"\/en\/#rx-service\">Services<\/a><a href=\"\/en\/#rx-cases\">Track Record<\/a><a href=\"\/en\/#rx-company\">Company<\/a><a class=\"cta\" href=\"\/en\/#rx-cta\">Contact us<\/a><\/nav>\n<\/div>\n<\/header>\n<p><main><\/p>\n<div class=\"w\">\n<nav class=\"bc\" aria-label=\"breadcrumb\"><a href=\"\/en\/\">Home<\/a> \uff0f Japan Market Entry<\/nav>\n<div class=\"hero\">\n<div class=\"eyebrow\">JAPAN MARKET ENTRY<\/div>\n<h1>Japan Market Entry Support for Overseas Startups and Companies<\/h1>\n<p class=\"lead\">Entering Japan takes more than a market study. We build your entry strategy around Japan&#8217;s market, regulation and business customs, then act as your team on the ground: designing meetings with Japanese corporations, municipalities and investors, supporting negotiations, and preparing PoCs (proofs of concept) and your Japan office. We draw on our experience supporting more than 30 overseas startups entering Japan, and on our network across Japanese corporations and government.<\/p>\n<\/div>\n<section>\n<h2>Who this is for<\/h2>\n<ul class=\"chk\">\n<li>You are interested in Japan but don&#8217;t know where to start<\/li>\n<li>You want to partner with Japanese corporations or municipalities but can&#8217;t see how their decisions get made<\/li>\n<li>You are unsure how to prepare Japanese-language materials or handle Japan&#8217;s business customs<\/li>\n<li>You have no partner on the ground in Japan to carry you through to a PoC or a local office<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>How we work: four steps<\/h2>\n<div class=\"grid\">\n<div class=\"card\">\n<div class=\"no\">01<\/div>\n<div class=\"k\">MARKET ASSESSMENT<\/div>\n<h3>Japan entry strategy<\/h3>\n<p>We research market size, competitors, regulation and business customs in Japan, then decide which industries to target and in what order.<\/p>\n<div class=\"tags\"><span>Market and regulatory report<\/span><span>Entry scenarios<\/span><span>Priority industries<\/span><\/div>\n<\/div>\n<div class=\"card\">\n<div class=\"no\">02<\/div>\n<div class=\"k\">LOCALIZATION<\/div>\n<h3>Localizing your proposal<\/h3>\n<p>We rebuild your pitch materials and proposal in Japanese, in a form that lands with Japanese corporations and government.<\/p>\n<div class=\"tags\"><span>Japanese-language proposal<\/span><span>Value proposition<\/span><span>Q&amp;A preparation<\/span><\/div>\n<\/div>\n<div class=\"card\">\n<div class=\"no\">03<\/div>\n<div class=\"k\">MATCHMAKING<\/div>\n<h3>Matching with Japanese companies and government<\/h3>\n<p>We identify candidate corporations, municipalities and investors, design and arrange the meetings, and join you at the table.<\/p>\n<div class=\"tags\"><span>Candidate long list<\/span><span>Meeting set-up and attendance<\/span><span>Meeting reports<\/span><\/div>\n<\/div>\n<div class=\"card\">\n<div class=\"no\">04<\/div>\n<div class=\"k\">LAUNCH \u00b7 PoC<\/div>\n<h3>PoC and local set-up<\/h3>\n<p>We work with you from structuring partnership terms and managing the PoC to preparing your Japan office.<\/p>\n<div class=\"tags\"><span>Partnership terms<\/span><span>PoC plan<\/span><span>Office set-up preparation<\/span><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<h2>Why RouteX<\/h2>\n<div class=\"grid g3\">\n<div class=\"card\">\n<div class=\"k\">30+ STARTUPS<\/div>\n<h3>Experience bringing overseas startups to Japan<\/h3>\n<p>We have supported more than 30 overseas startups entering Japan, including startups from Russia in partnership with the Russian embassy in Japan, and a pitch event for seven Sri Lankan startups backed by the Embassy of Sri Lanka (2020).<\/p>\n<\/div>\n<div class=\"card\">\n<div class=\"k\">CORPORATE &amp; GOVERNMENT<\/div>\n<h3>Inside Japan&#8217;s innovation ecosystem<\/h3>\n<p>We have worked with the Tokyo Metropolitan Government (TOKYO SUTEAM partner, GLOBE-X), SusHi Tech Tokyo (ambassador 2024\u201326), JETRO J-StarX, and corporate open innovation programs. Our CEO also advises founders at Startup Hub Tokyo, handling about 100 consultations a year.<\/p>\n<\/div>\n<div class=\"card\">\n<div class=\"k\">ON THE GROUND<\/div>\n<h3>We have built companies abroad ourselves<\/h3>\n<p>We set up and ran subsidiaries in Paris and Moscow, covering incorporation, local hiring, legal and tax, sales and liquidation. We understand both sides of a cross-border move.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<h2>Selected track record<\/h2>\n<div class=\"tbl\">\n<table>\n<tbody>\n<tr>\n<th>2024\u201326<\/th>\n<td>SusHi Tech Tokyo Ambassador (three consecutive years)<\/td>\n<\/tr>\n<tr>\n<th>2024<\/th>\n<td>Selected as a Tokyo Metropolitan Government TOKYO SUTEAM partner<\/td>\n<\/tr>\n<tr>\n<th>2024<\/th>\n<td>Judge and speaker, JETRO J-StarX<\/td>\n<\/tr>\n<tr>\n<th>2023<\/th>\n<td>Official partner for the Japanese edition of Startup Genome GSER 2023<\/td>\n<\/tr>\n<tr>\n<th>2022<\/th>\n<td>Explained Japan&#8217;s ecosystem at MRANTI (Malaysia) &#8220;Global Market Fit in JAPAN&#8221;<\/td>\n<\/tr>\n<tr>\n<th>2020<\/th>\n<td>Pitch event for seven Sri Lankan startups entering Japan, backed by the Embassy of Sri Lanka in Japan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/section>\n<section>\n<h2>FAQ<\/h2>\n<details>\n<summary>Do you work with startups at an early stage?<\/summary>\n<p>Yes. We can start with a market assessment before you commit to entering Japan, and help you decide whether and how to enter.<\/p>\n<\/details>\n<details>\n<summary>Can you join meetings with Japanese companies?<\/summary>\n<p>Yes. We design and arrange meetings, attend them with you, and follow up with meeting reports.<\/p>\n<\/details>\n<details>\n<summary>Which languages do you work in?<\/summary>\n<p>We work in English and Japanese.<\/p>\n<\/details>\n<\/section>\n<section>\n<div class=\"ctab\">\n<div>\n<h2 style=\"margin:0\">Talk to us about entering Japan<\/h2>\n<p>Tell us about your product and your goals in Japan. We will start by mapping the right entry path with you.<\/p>\n<\/div>\n<p><a class=\"btn\" href=\"\/en\/#rx-cta\">Discuss entering Japan <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div>\n<\/section>\n<section>\n<h2>Learn more<\/h2>\n<div class=\"rel\"><a href=\"\/en\/\">RouteX home<span>Who we are<\/span><\/a><a href=\"\/en\/#rx-cases\">Track record<span>Government, corporates and ecosystems<\/span><\/a><a href=\"\/en\/#rx-company\">Company<span>RouteX Inc., Tokyo<\/span><\/a><\/div>\n<\/section>\n<\/div>\n<p><\/main><\/p>\n<footer>\n<div class=\"w\">\n<div>RouteX Inc. \u00b7 Nippon Life Marunouchi Garden Tower 3F, 1-1-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan<\/div>\n<div class=\"fl\"><a href=\"\/en\/\">Home<\/a><a href=\"\/en\/japan-market-entry\/\">Japan Market Entry<\/a><a href=\"\/en\/#rx-service\">Services<\/a><a href=\"\/en\/#rx-cases\">Track Record<\/a><a href=\"\/en\/#rx-company\">Company<\/a><a href=\"\/\">\u65e5\u672c\u8a9e<\/a><a href=\"\/zh\/\">\u4e2d\u6587<\/a><\/div>\n<div style=\"margin-top:14px\">\u00a9 2026 RouteX Inc.<\/div>\n<\/div>\n<\/footer>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ROUTEX ServicesTrack RecordCompanyContact us Home \uff0f Japan Market Entry JAPAN MARKET ENTRY Japan Market Entry Support for Overseas Startups and Companies Entering Japan takes more than a market study. We build your entry strategy around Japan&#8217;s market, regulation and business&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/landing-page.php","meta":{"_locale":"en_US","_original_post":"https:\/\/routexstartups.com\/?page_id=14398","footnotes":""},"class_list":["post-14399","page","type-page","status-publish","hentry","en-US","entry","no-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"RouteX is a Tokyo-based think tank that helps overseas startups and companies enter Japan: entry strategy, Japanese-language proposals, matchmaking with Japanese corporations, government and investors, and PoC and local set-up. 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